A credit card is a payment card that allows cardholders to borrow funds to make purchases, with the understanding that they will repay the borrowed amount along with any applicable interest and fees. Credit cards are issued by financial institutions, such as banks or credit card companies, and they provide a convenient and widely accepted method of payment. Here are some common types of credit cards:

1. Standard Credit Card:
   • Standard credit cards are general-purpose cards that can be used for a wide range of purchases. They typically come with a credit limit based on the cardholder’s creditworthiness.
2. Rewards Credit Card:
   • Rewards credit cards offer incentives for cardholders based on their spending. These rewards can include cash back, travel points, airline miles, or other benefits. The more the cardholder spends, the more rewards they can earn.
3. Travel Credit Card:
   • Travel credit cards are a subset of rewards cards designed specifically for travel-related expenses. They often offer benefits such as travel insurance, airport lounge access, and bonus points for travel-related purchases.
4. Cash Back Credit Card:
   • Cash back credit cards provide a percentage of the cardholder’s purchases back as cash rewards. These cards can be attractive for those who prefer straightforward cash incentives.
5. Secured Credit Card:
   • Secured credit cards are designed for individuals with limited or damaged credit histories. They require a security deposit as collateral, which becomes the credit limit. Responsible use of a secured card can help build or rebuild credit.
6. Charge Card:
   • Charge cards are similar to credit cards, but they require the cardholder to pay the balance in full each month. There is no predetermined credit limit, but the cardholder must settle the entire balance by the due date.
7. Business Credit Card:
   • Business credit cards are designed for business owners and provide a convenient way to separate personal and business expenses. They often come with business-related rewards and expense tracking features.
8. Student Credit Card:
   • Student credit cards are tailored for college students or those with limited credit histories. They may have lower credit limits and often come with features aimed at helping students build credit responsibly.
9. Prepaid Credit Card:
   • Prepaid credit cards are not traditional credit cards, as they are funded in advance by the cardholder. They allow individuals without a bank account or with poor credit to make card-based transactions.
10. Balance Transfer Credit Card:
    • Balance transfer credit cards allow cardholders to transfer balances from one card to another, often with a promotional period of low or 0% interest. This can be a strategy to consolidate debt and save on interest payments.
11. Low-Interest Credit Card:
    • Low-interest credit cards come with a lower annual percentage rate (APR) compared to standard credit cards. These cards can be beneficial for individuals who carry a balance from month to month.
12. Affinity Credit Card:
    • Affinity credit cards are co-branded with a specific organization or cause. Cardholders can show support for that cause through their card usage, and the organization may receive a percentage of transactions or other benefits.

It’s important for individuals to choose a credit card that aligns with their financial needs, spending habits, and goals. Reading the terms and conditions, understanding fees and interest rates, and using credit responsibly are key factors in managing credit card usage effectively.

In today’s digital age, accepting card payments has become essential for businesses of all sizes. With the rapid advancement of technology and the changing preferences of consumers, it is crucial for business owners to adapt and offer convenient payment options.

Even for those who may not be technologically inclined, embracing card payments has become a necessary step in staying competitive and meeting the needs of customers.

In this guide, Rapid Formations explore how your business can effectively implement card payment solutions, whether you operate online, in-store, or on the move. Let’s get started.

What are the benefits of accepting card payments?

In the post-pandemic landscape, cashless and contactless payment options have fast become the preferred payment option for consumers who value a convenient, quick and more secure payment process.

Accepting cards within your business carries a host of benefits, from increased sales to enhanced security and clearer data insights, that could prove significantly valuable to your marketing efforts and business development.

Card payments will not only positively impact profits, but also your business image, elevating your credibility, professionalism and customer satisfaction.

Determine how you want to accept card payments

There are three main ways you can choose to accept card payments, each depending on how your business operates:

Card machine

A card machine, also known as a PDQ (Process Data Quickly) machine or Chip and PIN terminal, is predominantly used for face-to-face payments in stores, pop-up shops, markets or any physical sales environment.

Some card machines can also process card-not-present payments for transactions where the customer is not present, for example over the phone, via email or post.

Customers tap or insert their cards into the machine, and enter their PIN or provide a signature for verification.

Payment gateway

A payment gateway is an online service that facilitates card payments on your e-commerce website or online store.

When customers make a purchase online, the payment gateway securely processes their card details and transfers the payment to your merchant account.

Payment gateways are ideal for businesses that operate mainly in the digital space and require a secure and seamless online payment solution.

Virtual terminal

A virtual terminal is a secure online payment processing platform allowing customers to pay over the phone. Businesses can manually enter the customer’s card information on their behalf, including the card number, expiry date, CVV number, and billing details.

Virtual terminals are typically used by businesses that operate in industries where in-person card transactions are not feasible or by those that offer customer support for payments over the phone.

Research merchant account providers

No matter how you accept card payments, setting up a merchant account is highly recommended.

A merchant account is a special type of bank account that allows you to receive card payments securely and efficiently. Your bank will provide a merchant ID that links to your card machine.

Setting this up will enhance the customer experience and enable greater cash flow management since money is digitally transferred instantly, allowing for faster settlement times.

Merchant accounts provided by banks incur fees depending on the volume of card transactions you take each month. They usually offer contracts and fixed monthly fees to cover costs like PCI (Payment Card Industry) security standards.

When researching, you should look for well-established companies and compare the fees and transaction rates offered by different providers to identify the most cost-effective solution for your business.

How to take card payments with a card machine

If you are operating a physical business and most of your payments occur face-to-face, then a card machine is likely the most suitable option for you.

You’ll need to decide whether you want to use a traditional card reader (also referred to as a PDQ machine or Chip and PIN terminal) or a mobile card reader.

Traditional vs. mobile card readers

Banks and larger payment facilitators, such as Worldpay, usually supply traditional card machines. They can only be used with an Internet connection and are best suited to businesses operating from a fixed location.

Mobile card readers are often supplied by payment facilitators such as PayPal or SumUp, and can process contactless and Chip and PIN payments anywhere with a WiFi connection, 3G or 4G connection, or a SIM card. They are, therefore, ideal for pop-up shops, businesses without a stable Internet connection, and businesses on the move who attend markets, festivals, and events.

Integrate with your POS

If you have a point-of-sale (POS) system, you’ll want to integrate the card reader to streamline payment processing. This is usually straightforward to do, and your payment facilitator will be able to support you with any setup requirements. Once setup is completed, all transactions will be processed through the software, providing data insights on your payments.

Accepting contactless payments

Most customers will likely choose to pay using contactless card payment, now a standard feature on all card machines. This one-tap method can significantly reduce waiting times and queues, boosting customer satisfaction.

The current contactless limit in the UK is £100. For more than £100 transactions, the customer will need to insert their card and enter their PIN.

How to accept card payments online

Accepting payments online will require the integration of a payment gateway to your e-commerce platform.

Payment gateways provide a secure means to charge cards to you, the business owner, or the merchant, if you have set up a merchant account as recommended above.

You’ll need to select a payment gateway and create an account to start with integration. Some popular payment gateway providers include Stripe, PayPal, and Payline. Each offers different features and varying fees, so it’s important to do background research and select the payment gateway that best suits your business needs and size.

Once you create your account, you’ll be given instructions to complete the necessary verification processes and setup on your site, enabling customers to securely enter their card details during checkout.

You can tailor your payment gateway to offer various card and payment options, such as credit, debit, and mobile wallet solutions like Google Pay and Apple Pay. It’s essential to thoroughly test the payment process once set up to ensure everything works smoothly.

How to take card payments over the phone

To accept card payments over the phone, you will need a virtual terminal with the same functionality as a card machine, except without the physical card reader.

Instead, you will manually input your customer’s card credentials into a secure online platform.

The setup process is very similar to a payment gateway. You must first research and select a provider that aligns with your business needs and offers the required features.

Again, choose a reputable processor like Stripe, PayPal or Worldpay. If you use more than one card payment method, selecting the same provider is helpful to make management and data more streamlined.

You will then need to create an account if you don’t have one already and follow the verification processes to get started. It’s worth noting that since virtual terminal card payments are defined as card-not-present payments, payment processing companies will charge more to process these transactions.

Wrapping up

So there you have it, a guide from Rapid Formations on accepting card payments. We hope you’ve found this post useful and that it’s helped confirm the benefits of taking card payments and clarify the different methods available.

Whether you’re a small startup, an e-commerce store, or a business on the move, you can’t take advantage of the additional sales that card payments can generate.